When the Nigerian government announced last Friday that it had decided to “indefinitely suspend" Twitter’s operations in the country due to “the persistent use of the platform for activities that are capable of undermining Nigeria's corporate existence,” Chuma Nnoli knew straightaway the decision would have a huge impact on his earnings.
The government took the decision just two days after Twitter deleted a controversial post by President Muhammadu Buhari in which he threatened to “deal with” people in the country’s southeast, whom he blames for being behind frequent attacks on the region's public infrastructure. It took until the following day for Twitter to act on the president's tweet, which was deleted after many Nigerians on the platform flagged it. The social media giant said the post "was in violation of the Twitter rules,” but the action appeared to anger Buhari who approved the ban to the detriment of millions of users, many of whom are still struggling to come to terms with the shocking development.
As companies can no longer seek to promote their business on Twitter, many influencers will lose the opportunity to get paid to promote businesses on the platform. New sole proprietors are going to be denied the chance to introduce their ventures to millions of Nigerians just as organisations will be forced to sack those they employed to specifically handle Twitter updates and other engagements on the platform.
Courtesy of young entrepreneurs like Okpanachi, Nigeria has been able to attract huge investments to its digital sector, which is among the best performing in the continent and grew tremendously by
Am a Nigerian 🇳🇬 and I fully support the ban of Twitter in my country, and this ban will only bring Nigeria out of darkness.
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