Hallmark Channel Reinstates Ads With Lesbian Couple Kissing

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After an anti-LGBTQ group complained, the Hallmark Channel pulled an ad featuring two women kissing. Now, they've put them back on the air — and are working with GLAAD to make their brand more queer friendly

Hallmark added that they would start working with the LGBTQ media advocacy group GLAAD to figure out ways “to better represent the LGBTQ community across our portfolio of brands.”

“The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine,” said GLAAD president and chief executive Sarah Kate Ellis. “LGBTQ people are, and will continue to be, a part of advertisements and family programming, and that will never change.

Zola’s chief market officer Mike Chi also praised Hallmark’s decision to reinstate the ads, saying, “We were deeply troubled when Hallmark rejected our commercials for featuring a lesbian couple celebrating their marriage, and are relieved to see that decision was reversed. We are humbled by everyone who showed support not only for Zola, but for all the LGBTQ couples and families who express their love on their wedding day, and every day.

 

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This controversy is interesting bc this Xmas movie season, both Lifetime and ABC included a male married couple 🤔 (A Christmas Wish w/Hillarie Burton and Same Time, Next Christmas with Lea Michele). Kudos to Hallmark for admitting their fail.

Can you say gay mafia

Non-apologies season is here. Brace yourselves.

By using the word queer?

JoshLanyon here's your chance!

I love this so much!

Isn't queer a slur? I was always taught it was.

Yaokay still not touching their stuff. BoycottHallmarkChannel

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