Hallmark Channel apologizes for pulling gay-themed wedding ad

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The Hallmark Channel has apologized for removing gay-themed commercials from rotation as backlash against the decision grew over the weekend.

Hallmark's parent company, Crown Media Family Networks, said it pulled ads forplanning website Zola -- including one that showed a lesbian couple kissing after getting married -- due to complaints from One Million Moms, a conservative group that is a part of the American Family Association.

"Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences," he added. This image made from undated video provided by Zola shows a scene of its advertisement. Under pressure from a conservative advocacy group, The Hallmark Channel has pulled the ads for wedding-planning website Zola that featured same-sex couples, including two brides kissing.

"It is never Hallmark’s intention to be divisive or generate controversy. We are an inclusive company and have a track record to prove it. We have LGBTQ greeting cards and feature LGBTQ couples in commercials," the statement said.

 

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I am sorry to hear that. I thought Hallmark was based on God's principles.

I think they were lesbian-themed.

They had no choice but to flip flop. If they show the ad, then there is no issue. If they don't show the ad, then they are in breach of equality and inclusion laws and exposed to potential legal action. It is simply a legal issue and they must comply with the law or else.

Girls with Names in Bad Song$ : Angel Faith Gay Eileen Sarah Roxanne Mary Carry

Nothing “grew” but fake outrage online by fake profiles. Once again why we need to reign in social media. This proved people don’t like your commercials content just like real life.

Stop calling behavior like this 'apologies'/'apologizes' —it's a Feigned apology/Pseudo-apology Damage Control

Perhaps more exposure to different lifestyles/perspectives will help people be less afraid of everything. Love is love.

well that is queer isn't it

What a stupid time to be alive.

I never sat and watched the hallmark channel nor will l. I always knew you were all a bunch of nancies!!

Can we get some porn

Can’t even find the channel

God made Adam and Eve, not Adam and Steve. Whether you agree or not, homosexuality is wrong in God's eyes. Sorry that's just the way it is.

Hallmark had a line of greeting cards that celebrated same-sex unions long before same-sex marriage became the law of the land. They had shown themselves to be a company That embraced all kinds of unions and families. So, the decision to pull the ad made no sense to begin with!

I guess Hallmark is going to have to decide once and for all who makes up their audience. Sometimes you can’t have your cake and eat it too.

Because you shamed the values they represented.

They broke down and lost. Accept the truth then fix the mistake.

When will ABC News apologize for Russian hoax, election meddling, and fake news?

And now we’re back to attacking Hallmark because they have the audacity to show Christmas movies.

😢 politics everywhere

Whoever screams the loudest wins!!!! 🤦‍♀️didn’t watch hallmark before and I’ll just stick to not watching. What a stupid time we live in.

Hint. You can buy just as good greeting cards at the Dollar Store for the fraction of the price. And feel really really good about it.

They still did it. No hiding from that.

it's a business decision. now all the fruit cakes, are upset, hey here's an idea, don't watch that channel. you won't be missed.

B F D . DAMAGE IS DONE. I WILL NEVER BUY ANYTHING HALLMARK.

Too little, too late.

People still watch the Hallmark channel?

hallmarkchannel needs to make up their minds. But glad the commercial is being reinstated.

Social media bullies!

Somehow I don’t find 2 women kissing not offensive at all?strange?

TacomaTalks

🤦🏼‍♀️Omg make up your mind hallmarkchannel . Decide if you’re gonna act like damn grown ups who don’t stand for bullying from self-righteous, hypocritical, homophobic groups & make the choice to be inclusive without caving. GROW. UP.

The Hallmark Channel still sucks!

Beware...evil becomes good and good becomes evil We are living in end times

Got’em!

Hallmark Day late, dollar short. And I’m not even gay. I just think a company that only has its bottom line as an ethical charter isn’t worth doing business with in the first place. Go buy a beautiful letterpress card on Etsy . At least it’ll be worth the $.

So ridiculous, quit making sexuality and gender a priority in holidays...it is a private thing between people... 👀🙄🤦‍♀️

A little too late, Chicago, let’s boycott HallmarkChannel

The Hallmark Channel was absolutely right on removing homossexual content commercial, and it's obviously wrong to reinsert them back.

Who cares

Should have never been removed. People are offended by things way to easily.

No apologies were given, however, for the backlash against the straight themed Peloton commercial a representative stated.

How many of y'all watch Hallmark channel?

Great news!! Thank you Hallmark !

The person in charge has a backbone made of Jello.

That decision is going to hurt them more than if they had tried to be polically correct🤷🏻‍♀️ this is such a disappointment

So basically they have no idea what they are doing beyond apologizing left and right.

I still don't understand why people would care enough to lean on them to pull it

hallmarkchannel realDonaldTrump If conservatives can accept Trump for who he is, then conservatives can accept ALL people no matter their sexual orientation.

“gay-themed” WTF is that?

Why can’t people just do what is right? Why did it take backlash for Hallmark to realize what they did was wrong?

WWJD.. ? He loves everybody.. you should too..!

Funny how the fake morals, take a back seat to money. LOL

Who has more power? Clearly liberals

They shouldn’t apologize!

Good...keep your personal life to yourself. I don't care who you love. I believe we need to populate the earth with opposite sex😎

And they call liberals snowflakes.

As George Constanta would say: “YOU CAN STUFF YOUR SORRY’S IN A SACK!” You already made the choice and you can’t undo it with an apology.

The court of public opinion wins again!!! 😊

hallmarkchannel caved to the crazies.

So sick of gay propaganda being pushed down everyone's throats. You'd think that 50 percent of Americans are gay and not 4.5.

Hallmark - shame on you, love is love. No Christmas cards for my father this year, murdered by Regisagedcare ScottMorrisonMP GregHuntMP

Fake Christian moms with fake outrage

baumanelise gurl you did it!!

Spineless to apologize.

That will anger all the fake Christians.

They are only apologizing because they got caught

Evangelical puritans hardest hit.

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