The Hallmark Channel is walking back its decision to pull multiple commercials featuring same-sex couples kissing at their weddings.
“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,” said Mike Perry, President and CEO, Hallmark Cards, Inc., in a statement obtained by PEOPLE on Sunday evening. “Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused,” the statement continued.
Ads from wedding planning website Zola, which first appeared on the Hallmark Channel on Dec. 2 according to showed the couples — most of which are same-sex females — standing at the altar and wondering if their guests would have arrived on time and bought them better gifts had they used Zola. The couples eventually kiss while celebrated by their family and friends.
Why leave them off they r disgusting No one wants to see men kissing men or women kissing women
damn right they made the 'wrong decision'
Don’t do this
baumanelise
I am glad that they saw their wrong and corrected it. 🦋
Cowards
Good.
LOVE
I guess I'll have to add another channel we cannot watch due to that garbage being inappropriate for my children to see.
Not good decision
Good to know Hallmark can be bullied.what next?
Wow hallmarkchannel I applaud you for realizing you made a mistake and fixing it.
That was a stupid decision.
Meh, it's hollow. It should have never been a thing they had to have a hissy fit over. Just shows how narrow minded they are.
Expectation x Reality
The will of the people
Thank you for seeing the error of your ways Hallmark. Now work on your diversity.
Probably a few actors agents also told them that their stars wouldn't do anymore hallmark movies/TV shows if they didn't put the ads back on TV. Good, under law, men can marry men, women & marry women and men can marry women. Maybe stop listening to the minority show all couples.
😁😁😁😁😁 Thoughts and prayers to all the homophobes!
i thought these commercials were beautifully done, happy they are reinstating them.
They took them off? Why?
They are tone deaf
Does that mean i can watch golden girls when it comes back?! I know its reruns!
😀
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