Faceless people, invisible hands: New Army video aims to lure recruits for psychological operations

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A haunting new video released in the early morning hours is the latest effort by the Army to lure soldiers to some of its more secretive units. Hints of its origin are tucked into the frames as they flash by touting the power of words, ideas and “invisible hands.

This image from video released by the U.S. Army, shows a frame from a haunting new video, released on May 2, 2024, in the latest effort by the Army to lure soldiers to some of its more secretive units. Hints of its origin are tucked into the frames as they flash by touting the power of words, ideas and “invisible hands.” Army Special Operations Command hopes that those drawn to the video may be interested in joining as one of its psychological warfare soldiers.

Army Special Operations Command leaders and special forces recruiters hope that a new stream of chatter inspired by the video will help bring in recruits to an often unseen and little known job. The Army has said it intends to trim the number of psyop soldiers, but still has struggled to fill the ranks.

About half of the psychological operations troops are young people who join when they enlist. The rest are recruited from within the Army’s existing ranks. The command’s recruiters focus on the internal audience, which has its own challenges. It’s particularly difficult for psyops soldiers, whose work is often less visible than that of the more celebrated Army commandos and not always understood.

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