She founded the event in 2011 as a fundraiser for film programming, and it rivals the Met Gala in star wattage. Chow was the, wearing a white gown by Gucci’s new creative director Sabato De Sarno and cozying up to the fashion brand sponsor’s new chief executive officer, floating among J. Lo and Keanu Reeves at the dinner tables and planting a kiss on Kim Kardashian’s cheek on the dance floor.
Dressed in a casual sweater, pants and ballet flats, she uses a pair of silver tongs to put ice cubes in crystal lowball glasses, offering her soju neat or mixed with flavored Perrier. It has a pleasingly clean taste, is refreshingly cold and easy to drink without a bite.“While I was getting divorced with Michael, I said, I need to do something to spend time in Korea. So I thought, you know, there’s this national drink but outside of Korea, nobody really knows about it.
She spent three years developing Khee, which first launched in Korea last year. It’s also available in the U.S. at Bristol Farms, Wally’s Wines, and at restaurants such as Mr. Chow and Spago in L.A. and the Cote Korean steakhouse in New York. “Now, I’ve kind of made premium soju fashionable in Korea,” she said, noting she sold 100,000 bottles last year in Korea, where “Squid Game” actor Jung-Jae appears on her billboards, and she opened a member’s-only bar in Seoul that is frequented by the stars of BTS and Blackpink, execs from Samsung, Shinsegae and other friends to experience the drinks, she said.“I need to educate American people about what soju is,” she said.
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