A part of Eli Russell Linnetz’s work for ERL that has gone unnoticed, or perhaps simply underreported, is its singular brand of male-on-male gaze. Linnetz is an adept storyteller, that much is clear, but what’s made his work compelling editorially and from a style—oftentimes more than design—point of view is his understanding of men. What men want to look like, what they’re into, what they find sexy and alluring in themselves and in each other.
“I like going back to these benchmark things, even from a historical point of view,” he said, “Where did this outfit come from? I want to solidify the narrative of this look,” he continued, explaining that this season was about defining his take on Americana. He is part of a generation of innate media consumers. Movies, books, TV shows, have defined the way Millennials think of and understand culture. “All my knowledge is informed by the movies I watch,” said Linnetz.
The collection was titled “The Beach,” in a nod to the 2000 film starring Leonardo DiCaprio as an all-American backpacker. Linnetz said that his narrative for the season was four boys, Tyler, Jason, Brad, and Chad, leaving water polo practice and stumbling upon a mysterious beach party. Can you tell that he also grew up watchingantihero. Though the looks could also be nods to the people he saw every day growing up in California.
“I used to have this idea that things have to be grand in order for them to be seen,” Linnetz concluded, “but I’m falling in love with this idea of everyday things that aren’t spectacular at first glance but have a lot of detail.” He’s onto something by centering his survey of Americana around its simplest and most ordinary outputs.
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