Airdrops are not risk-free promotions, new report shows

Airdrops have been a popular strategy used by crypto projects to attract attention and build awareness. Receiving free tokens just for being part of a project's community is a straightforward incentive that can draw investors to engage.

These interactions may include activities such as joining a Telegram group, following the project's social media accounts, or making small transactions within the project's ecosystem. Creating an airdrop requires more than distributing tokens via social media, according to Node Capital. Platforms must clearly understand their goals, whether expanding the user base, encouraging user testing, converting token holders into active participants, or decentralizing the token-holding population.

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