Dr.Jart+ Taps K-pop Group Enhypen as First Global Ambassadors

The boy band makes their debut in the brand’s “Supercharged repair, Cicapair” campaign, inaugurating the reimagined Cicapair Collection, which tackles redness and now features additional skin-boosting ingredients, like allantoin. and K-beauty — at the forefront of global trends, we knew this was the right moment to pair the exciting energy of Enhypen with the art and creativity of Dr.Jart+,” said Sunny Ka, senior vice president, global marketing at the brand.

“We hope to introduce the power of our Korean skin care innovation to a range of new audiences, including people new to skin care and beauty, K-culture enthusiasts and emerging young trendsetters,” Ka said. A consumer favorite since its introduction in 2016, Dr.Jart+’s Cicapair has reached new levels of popularity thanks to TikTok, where the #Cicapair hashtag counts more than 73 million views.

Each member of Enhypen — Ni-ki, Sunghoon, Jungwong, Heeseung, Sunoo, Jake and Jay — will “play a unique role” in bringing the partnership to life, said Ka, adding the brand aims to “continue prioritizing creativity and innovation that result in fun, engaging ways to connect with our consumer around the world.”as the genre increasingly sweeps music listeners and pop culture aficionados across the globe.

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