Dolphin Entertainment, FTX Launching NFT Marketplace for Sports and Entertainment Brands (EXCLUSIVE)

as NFTs and filmmakers like Kevin Smith have said they will release movies on the format, a signal of the growing prominence of these tokens.

As part of their new partnership, Dolphin will develop and execute the creative branding, production and marketing of these programs alongside FTX, who will use their crypto exchange services and technical development as the backbone of the marketplaces. Together, Dolphin and FTX will develop and program global NFT marketplaces targeting brands within the sports, film, television, music, gaming, eSports, culinary, lifestyle and charity industries.

“Dolphin’s reach and scale across all of pop culture is very impressive to us,” Brett Harrison, President of FTX.US, said. “We are excited to build marketplaces with Dolphin, both because of their ability to access content and IP, but also because they are leaders in public relations and influencer marketing for every major vertical of entertainment. With that said, there are several items on the horizon that we can’t wait to launch together.

Dolphin’s wholly-owned subsidiaries include the powerful PR firm 42West; Shore Fire Media, a massive music PR firm; The Door, acelebrity chef, hospitality and lifestyle PR firm; BHI, a division of 42West, which services the gaming, eSports and entertainment consumer products industries; Be Social, an influencer marketing company; and Viewpoint Creative, a creative agency.

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