Menstrual product brand joni has officially donated 100,000 pads since its launchCanadian period care brand joni has announced that it’s just surpassed 100,000 pads donated across Canada since its March 2020 launch. The British Columbia-based brand’s “one-for-one” #getjonigivejoni model sees one of its sustainably made biodegradable pads donated for every pad purchased on the site, as part of the brand’s mission to breaking the cycle of period poverty.
Launched by Linda Biggs and Jayesh Vekariya, the co-founders recognized that in Canada, a staggering one in three people under the age of 25 who menstruate experience period poverty. They set out on a mission to tackle the issue via partnerships with non-profit organizations, advocating for new period equity policies and initiatives and the distribution of period care products to those who need it most.
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