Photo: Sebastiao Moreira/EPA-EFE/Shutterstock It was just after 6 p.m. on Thursday, July 29, when a fire broke out at a storage facility in São Paulo’s Vila Leopoldina, belonging to the Cinemateca Brasileira, the largest collection of moving images in South America. Firemen fought to contain the blaze for over four hours, as bright-red flames and thick smoke engulfed the top floors of a warehouse that houses the bulk of Brazil’s national cinematic output.
“It’s very quick to burn and destroy,” the Berlin-based Brazilian director Karim Aïnouz says of the most recent disaster, “but it’s going to take ages to get our country back.” The fired workers took to social media with the hashtag #SOSCinematecaBrasileira. They organized as Trabalhadores da Cinemateca , staged protests, and issued a manifesto, calling on the government to reinstate them. The government agreed to release a bid to recruit new management within two months of the firings. It did so only on Saturday, July 30, the day after the fire.
Brazil’s negligence in preservation unfortunately isn’t an exception in Latin America. On July 16, the Argentine film historian Fernando Martin Peña decried new laws governing cinema that are under consideration in his country, directing a Twitter denunciation not toward the government but the film industry: “The scant importance given to preservation is terrifying. As always, the film community wants money for production. It cares NOTHING about preservation.
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