Zarem’s colleague Bill Augustin confirmed to the New York Times that he died of complications related to lung cancer.
Beyond his roster of celebrities, Zarem was known for a number of famous projects, notably the “I Love New York” tourism campaign . His other notable work includes publicity for “Saturday Night Fever” — the studio had neglected the film, expecting it to underperform until Zarem stole production stills of John Travolta to generate buzz — and “Tommy,” for which he hosted a black-tie gala in a Manhattan subway station.
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