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Audi CEO on his biggest challenges: "I’ve never seen anything like it"

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Gernot Döllner's considered, decisive demeanour is perfect at such an unprecedented time - we hear his plan

When Gernot Döllner arrived in Ingolstadt in September last year to start his new role as CEO and chairman of Audi, he probably found quite the to-do list in a bulging in-tray. Shortly before Döllner’s appointment, Volkswagen Group chair Oliver Blume described Audi as “lagging the competition”. That’s why the job had become vacant in the first place: former boss Markus Duesmann was sacked, reports suggest, because of numerous delays to the flagship Q6 E-tron.

” Although he is a VW Group veteran, Döllner is new to Ingolstadt and is no continuity candidate – and he’s already reshaped some of the core team. Former technical chief Oliver Hoffmann has been moved to a new role as chairman of Audi’s nascent Formula 1 operation, with Döllner himself taking charge of technical operations.

 

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