CEO Talks: L.L. Bean CEO Talks Importance of Summer, U.S. Market and Tote Bags

As a true heritage brand with a commitment to outdoor adventures and creating quality products, L.L. Bean isn’t riding on its reputation in favor of exploring new markets and collaborations.

For its 2023 fiscal year, L.L. Bean’s annual revenue of $1.7 billion fell short of its budget goals and sales decreased slightly compared to the previous year’s $1.8 billion mark. Announcing those results last month, the company said it had “ensured steady inventory and timely fulfillment,” while navigating supply chain challenges. Outerwear, sweaters and denim were categories that contributed year-over-year growth.During fiscal-year 2023, L.L.

The flexibility has been helpful in recruiting talent post-pandemic, especially those with young families, who might want to be home for the morning school bus pickup or the afternoon drop-off. “And we’re in Maine. People come to Maine for lots of reasons other than a paycheck. People appreciate that flexibility, including being able to work at home, if your child care isn’t working on a certain day,” said Smith, who has led the company since 2016.

For Mental Health Awareness Month in May, L.L. Bean will be taking a monthlong break from social media to prioritize time outdoors and to challenge followers to do the same. The brand will clear itsgrid, pause posting across all of its social media channels, and host a user challenge with the NatureDose app to help people track their time outside.

Source: News Formal (newsformal.com)

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Linda Bean, an entrepreneur, GOP activist and granddaughter of outdoor retailer LL Bean, has diedBean's grandfather, Leon Leonwood Bean, founded the company in 1912. Linda Bean served on the company's board for nearly half a century. She also bought lobster dealerships, founded the Perfect Maine Lobster brand in 2007, and owned general stores, inns and vacation rentals on Maine's central coast, where she lived in Port Clyde.
Source: WBUR - 🏆 274. / 63 Read more »

Linda Bean, business owner and granddaughter of LL Bean, dies at 82Linda Bean started several businesses of her own and was active politically, running for Congress twice.
Source: 9NEWS - 🏆 238. / 63 Read more »

Linda Bean, granddaughter of retailer LL Bean and GOP activist, dies at 82Linda L. Bean, a granddaughter of famed outdoor retailer L.L. Bean, as well as a philanthropist, entrepreneur, and GOP activist, has died.
Source: fox5ny - 🏆 587. / 51 Read more »

Linda Bean, entrepreneur, GOP activist and granddaughter of LL Bean, has diedLinda L. Bean, a granddaughter of famed outdoor retailer L.L. Bean who became an entrepreneur, philanthropist and conservative activist, has died at age 82.
Source: nbcchicago - 🏆 545. / 51 Read more »

L.L. Bean granddaughter Linda Bean dies at 82Linda L. Bean, a granddaughter of famed outdoor retailer L.L. Bean who became an entrepreneur, philanthropist and conservative activist, has died at age 82. Bean died Saturday, her business manager, Veronika Carlson, confirmed in a written statement Sunday. No cause was given.
Source: NBCDFW - 🏆 288. / 63 Read more »

Linda Bean, granddaughter of outdoor retailer L.L. Bean, dies at 82Linda L. Bean, a granddaughter of famed outdoor retailer L.L. Bean who became an entrepreneur, philanthropist and conservative activist, has died at age 82. Bean's business manager, Veronika Carlson, says she died Saturday. No cause was given. Bean’s grandfather, Leon Leonwood Bean, founded the company in 1912.
Source: AP - 🏆 728. / 51 Read more »