Could your local Apple Store soon be selling cars, too?has revealed fresh information about Apple’s car project – and it suggests Cupertino’s first EV is far from on track. According to the report by Mark Gurman – always known for delivering early and accurate information about Apple’s product plans – engineers have settled on creating an EV that’ll only use Level 2+ autonomy as opposed to the
In the five years that followed, Titan staged a cleverly concealed rollercoaster performance which seemed to end in mid-2019 when CEO Tim Cook pulled the plug – intermittently or indefinitely. But the project has gained new momentum in recent years. By spring 2020, the smartphone and computer giant had doubled its car park, started hiring fresh talent and approved fresh funds in an attempt to breathe fresh life into the Apple Car project.The EV community was alerted by a hiring spree via consulting firms and Linkedin, suggesting that a well-paying anonymous enterprise was looking for top-notch specialists in the field of electrification, autonomy, AI, VR and digitalisation.
Talks in South Korea, for instance, focused on Hyundai Kia’s latest E-GMP platform that underpins its latest electric cars such as the. After a flurry of excitement in 2021 when the car maker released a statement saying ‘Apple and Hyundai are in discussions’, the company backtracked and downplayed a possible deal.that leapfrogged traditional vehicles – timed to coincide with the next-gen battery tech and autonomous capabilities that would mean no steering wheel or pedals would be required.
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