Ann Mukherjee Bring Chivas Regal To All That Glitters Diwali Ball

Ever since the White House hosted its inaugural celebration last year, Diwali festivities have been increasingly viewed as a part of the zeitgeist by major brands. Ann Mukherjee, Chairman and CEO of Pernod Ricard North America, recognized the importance of celebrating the growth of South Asians in the United States and the value of inclusivity and diversity.

The affair was also put on by a star-studded host committee including Sarita Choudhury, Padma Lakshmi, Falguni Shane Peacock, and Rohan Oza, all brought together by Anujula Acharia, manager to actor Priyanka Chopra Jonas and Founder of A-Series management and investments.

A favorite moment of the evening for Mukherjee was sharing a drink with guests and seeing them sparkle in the Chivas photo booth. “Chivas is about celebrating successes,” Mukherjee said. “So we felt it only appropriate to celebrate the success of the South Asian American community who have risen together to succeed and Diwali is the perfect stage to do it.” Chivas Regal, which originated as a luxury brand in the early 1900s, quickly became a favorite blend among Americans.

Imminent $3 Trillion ‘Watershed Moment’—300% Crypto Price ‘Panic’ Could Be About To Blow Up Bitcoin, Ethereum And XRPFortnite Chapter 4 Season OG Start Time Original Map Locations And Everything You Need To KnowBall at The Pierre Hotel on October 28, 2023 in New York City. , Americans who identify as Asian Indian have become the largest group of the Asian population, growing by over 50% and reaching nearly 4.4 million people from 2010 to 2020.

According to Mukherjee, she finds great pride in helping bring these celebrations to the national stage. Pernod Ricard’s Chivas Regal will also support the upcoming New York Diwali Gala, the Queer Diwali Ball and other events across the country.

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