Amazon is launching a new social feed of shoppable content from influencers and brands, becoming the latest company aiming to emulate TikTok's wildly popular and lucrative video-sharing model. Wall Street Journal first reported
The continuous feed will include short-form videos and photos featuring items available for purchase directly on Amazon. According to the company, Inspire is customized to the user and designed to eliminate the"need to search elsewhere or comment on a post to get more details for products featured online."
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