Amazon is adding a TikTok-like feed of shoppable content to its app

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The e-commerce giant is trying social shopping.

Once in the Inspire tab, shoppers can select from categories like interior design, pets, and skincare and scroll through content that features and links Amazon products. They can then purchase the items directly from the videos and photos.Amazon is probably one of the few companies that could meaningfully challenge TikTok when it comes to consolidating product discovery and shopping under one roof.

TikTok has already proven to be a powerful tool to drive sales of anything from makeup to cleaning products — the challenge is getting users to make purchases through the shortform video app. Many viral TikToks feature products available on Amazon, and influencers often refer viewers back to their Amazon storefronts to make purchases and earn themselves a commission. It makes sense that Amazon would want to claw back some of that user engagement.

 

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People’s attention span won’t even get them to the checkout screen.

this is what we need

Who asked for this!?

Alienate me harder

NO

Capitalism and it's consequences

I don’t think this is a good decision. My dad shares an Amazon Prime account with the entire family. This would mean that all of this is not personalized. Before Amazon even thinks about rolling out this feature, they should further destigmatize spending online. That’s my take

MaciejAdamski27 już niedługo zamówisz pizzę przez tiktoka

Please dear God no! No! Who decided this!? Who decided we need to be watching more crap short form videos on AMAZON?

Aw hell nah bro I don’t need another TikTok knockoff

Every app is now TikTok “I’m the TikTok now”

♻️

I feel like this isn’t what we need from Amazon.

Is that Dark Mod as well? Decent.

If you think about it, Flipboard was ahead of its time with scrollable feeds.

?

What’s an “M” and why is it in her butt?

Why does everything have to be a scrolling feed now Instagram already sucked with their adaptation of it and now Amazon too

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