WSJ News Exclusive | Amazon Launches TikTok-Style Feed in Push to Accelerate Social Shopping

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Amazon’s Inspire portal will allow users to buy products from a customized feed of photos and videos

The tech giant joins Facebook, Google in seeking to capitalize on popularity of short-form video format

WSJ’s Dalvin Brown explains why Amazon benefits from intentionally announcing exclusive devices, called Day 1 editions, that may never be available to the general public. Illustration: Elizabeth SmelovAmazon . com Inc. is rolling out a TikTok-like feature in its app that will allow customers to buy products from a customized feed of photos and videos.

Amazon launched the feature Thursday for select customers and plans to make it available across the U.S. in the coming months, the company told The Wall Street Journal. The portal, which the company named Inspire, will show users a continuous feed of photos and videos featuring products that customers can purchase through the app. The Journal in August reported that Amazon was

Source: News Formal (newsformal.com)

 

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customized ~ artificial intelligence

I’m sure their drivers are jumping for joy

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