A Serious Game: Microsoft Azure Champions ‘User Generated Content’

This all means that Microsoft is also enabling even non-Microsoft games software developers to use Azure PlayFab UGC - the business logic being the same as Microsoft saying it loves Linux i.e. if you insist on building and programming for non-Microsoft platform technologies, then Redmond is fine with that, if you use Microsoft platform technologies to do it.

Going back to basics for a moment, Microsoft Azure if obviously the company’s cloud services platform and Microsoft Azure Playfab is the games backend part of the cloud used for building games and running managed game services such as real-time analytics and so-called LiveOps foundations.is that part of the gaming cloud services platform that aims to foster player engagement and build out new layers like this one focused on User Generated Content.

In more commercially developed terms, five of the most active vendors in this space have racked up more than US$1 million in UGC revenue since the August 2020 launch of the new-generation version of Microsoft Flight Simulator for Xbox. They have done this mainly by creating and selling game modifications and add-ons for the game, which include everything from updated maps to new planes, missions etc.

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