Why Hulu Shouldn’t Fear a Content Withdrawal From NBCU

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New VIP+ Analysis: Disney’s streamer will have lots of content made by other companies even if NBCU starts pulling back its notable shows.

It’s important to take note of the distributors, rather than the production companies, of Hulu’s titles for this analysis. That’s because there are instances where the producer of a title doesn’t ultimately end up distributing it or owning the rights to it. For example, the primary production company of Hulu original “The Handmaid's Tale” is MGM, but the parent distributor of the title is Disney because it owns the distribution rights for the show in the U.S.

To estimate which 500 titles were the most positively reviewed, Ampere assigned each analyzed title a proprietary metric that took into account the number of and scores from reviews that a title had received across various databases. Reviews coming from more-established data sources received more weight.

It may seem like a no-brainer for NBCU to take some of its signature shows back for Peacock, which is— Comcast didn’t provide an updated Peacock sign-up figure in its Q3 earnings after consistently doing so in previous quarters, suggesting engagement on the service had recently stalled. The Comcast-Disney negotiations reported by WSJ highlight how important it is for an SVOD not to get too reliant on one entertainment company as a content supplier as late video-streaming market entrants mature. hundreds of millions of dollars, with Sony to bring theatrical films to Disney+ starting in 2022.

 

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