Disney+ Must Tweak Its Content Strategy. Here’s How

Disney+ Must Tweak Its Content Strategy. Here’s How


12/6/2021 2:10:00 AM

Disney+ Must Tweak Its Content Strategy. Here’s How

New VIP+ Analysis: The streamer could improve its daily engagement by adding more content targeted at adults, new survey data suggests.

Whip Media helps entertainment companies like NBCU, Paramount and Discovery make decisions around distributing and monetizing their content through data gathered from its products like TV Time, an app with between 800,000 and 1,000,000 daily users that indicate what they’ve watched and plan on watching.

 Over 96% of respondents (or 696 TV Time app users) said they had used Disney+ before; the remainder of this article reflects the attitudes of these consumers and refers to them simply as “survey respondents.” Nearly 53% of survey respondents either agreed or strongly agreed that Disney+ has enough content to keep them entertained daily, despite Marvel shows like “Hawkeye” not being released on a consistent basis. 

Over 20% of survey respondents did say that they disagreed in some manner with the idea that Disney+ was something that could be entertaining daily —

Read more: Variety »

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