8 Reasons ‘In The Heights’ Stumbled At The Box Office

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8 Reasons ‘In The Heights’ Stumbled At The Box Office by ScottMendelson

lacked anything resembling mainstream star power. Anthony Ramos may deserve to be a star and might well have been one in a less IP-driven marketplace. Unfortunately, he's unknown to most of the audience. Jimmy Smits and Stephanie Beatriz have minor supporting roles, while Corey Hawkins is a regular in reboot without being a"butts in seats" name. Otherwise, it's primarily unknowns and young actors hopefully finding fortune and glory elsewhere.

Here's a dirty, horrible secret: Audiences don't care that much about diversity. Yes, inclusivity can and should be an added value element in a film folks already want to see, like the newest MCU movie or the latest story. It is rarely an outright deterrent for getting audiences into the theater for a film they already want to see. But if the film isn't already on the"must-see" list, the demographic makeup of the cast makes almost no difference.

 

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Box Office Upset: ‘In the Heights’ Loses to ‘A Quiet Place Part II’ With Tepid $11.4M BowWarner Bros.’ In the Heights sang off key in its box office opening with $11.4 million, well below expectations and putting the musical at No. 2 behind holdover A Quiet Place Part II in a sur… What tepid about it? John Leguizamo sorely needed in this film It could have legs. Up to word of mouth now
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China Box Office: Sony’s ‘Peter Rabbit 2’ Opens in Second Place with $7.8MSony’s Peter Rabbit 2: The Runaway opened to strong reviews in China over the weekend, but it proved the tortoise in the local box office race, finishing in second behind Chinese sports drama… They thought it was a movie about rabbit recipes 😂🤣
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