,” the acclaimed adaptation of Lin-Manuel Miranda’s Broadway show, didn’t hit all the right notes in its box office debut.
Though its impossible to know the extent, the film’s hybrid release on HBO Max likely affected its box office business. However, that’s not the sole reason that inaugural ticket sales for “In the Heights” were underwhelming. Recent Warner Bros. releases like “Godzilla vs. Kong,” “Mortal Kombat and “The Conjuring: The Devil Made Me Do It” still pulled in solid receipts despite being offered simultaneously on streaming.
Based on the 2008 Broadway show, “In the Heights” follows a bodega owner named Usnavi , who discovers that his mom-and-pop stop-and-shop has sold a winning lottery ticket. As temperatures rise during a sweltering summer in Manhattan’s lively neighborhood of Washington Heights, friendships, relationships and dreams are put to the test. The ensemble cast also includes Melissa Barrera, Leslie Grace, Corey Hawkins and Olga Merediz.
People “rightfully” want all races to promptly shut the fuck up about race.
A musical must be spectacularly entertaining if it is to attract a male audience. Like over the top great.
Wait, so Twitter isn't real life?
You’re so close
Lol oh yeah?
You've almost got it, guys. I think we're nearing a real breakthrough here.
People have limited dollars and critics are not for everyone
Perhaps critics are afraid of calling out bad movies because they’d be called “racist”.
Lol. Maybe critics don’t actually reflect the tastes of the public?
Lol critics
I'm waiting for Fast 9
Yeah. Weird that a film made for critics was hated by everyone else. I wonder what went wrong.🤷♂️
A lot of people seem confused about 'In the Heights'. They're upset because they apparently thought it was a documentary. Sorry, musicals aren't documentaries.
Many many reviews these days base their recommendation on political considerations or virtue signaling--not the Academy's new criteria for awards. Most people don't trust professional critics anymore for objective recommendations🙄
This is about demographics. Hipsters love Hamilton. Divide that by Miranda stans. Divide that by people who have some connection to Washington Heights. Who is your audience? Latinx people? The .1 percent of Latinos who identify as Latinx hate this. Rest don't care.
I was reliably informed by the media that it was a disgusting racist film sorely lacking in diversity.
Nobody fucking cares about this movie or what critics think.
You had me at critics. Lost. I mean, you lost me at critics
Ghostbusters remake was the best movie ever amirite?!
Got the movies off of hbo max if they want better numbers
Who cares what critics have to say?
Critics don't want what the paying audience wants.
nobody gaf
The movie was trash
It’s literally on an app that most people with discretionary income who go to the movie theaters already have signed in on their TVs.
Do you know how often critical praise fails to translate into commercial success for a film? I’ll give you a hint…
Let's support the efforts of our community of latinos storytellers. A great story deserves more Marketing, Ads.latinos InTheHeightsMovie
Its the pandemic, stupid! Release it on DVD and the numbers will climb.
I lost interest half way through
Sheesh, The Greatest Showman opened with an 8.8 million Friday-Sunday weekend and that movie had Hugh F-ing Jackman as the star. What did Warner’s expect? It will be around for the long haul/make a profit when all is said and done.
Theatres aren’t open where I live. Because - pandemic.
If Box Office wasn’t puzzling, there’d be many more millionaires content makers out there...!
Beautiful, beautiful film❣ Breaks my heart that it wasn't better received by audiences. 😔
Is it really puzzling? The target audience for this movie likely isn’t interested in sitting in an enclosed space with a bunch of other people yet.
InTheHeights is not the type of film the people want right now. My script IS the type of film people want. Unfortunately, I can't find a production company or studio willing to back it. Being a new screenwriter sucks.
Haven’t even heard about this
Oof the gamergate bois are going to come for this review.
I think because WB relied on the brand recognition being stronger than it was. The existence of the musical isn’t new to me. But I still to this day have no fucking clue what that musical is about. None of the marketing material I saw attempted to sell it to a new audience.
People just not into it. 🤷
This headline answers itself. No one cares what critics think anymore. Like, literally no one. I am sure this movie is great, but the idea that people would run out to see it because critics liked it is very 1995.
It's a post pandemic era and why are they grading it like a blockbuster movie.
Maybe WBs decision to release on HBOmax was a mistake, piracy must come into play
Great dancing very poor acting
HBO Max CEO's: Yes, what an unexplainable conundrum.
Critics are frequently wrong, either in exuberance or in negativity. Truthfully, it was pretty lame,boring, and amateurish.
It doesn't have Iron Man etc in it
Hmm Someone asked me to “go see In The Heights in the theater”! I was like why, I can watch it at home on my HBOMax How can they Count Box Office $$ when it’s on “TV” I’ve already paid to be able to watch it!!
🥰 Loved it
There’s Hollywood’s forever movie problem. They were happy with re-opening 4 million just 2 weeks ago and now upset with 11. Also factor in the millions who watched on hbo Max but didn’t buy a stub figureitout
Its weird bcs its based on a famous play And it looks good Got great reviews So maybe the latin community doesn’t embrace movie theatres as much as others
How is this puzzling Do you really think EVERYONE is ready to go back inside a theater? It will still take a minute for people to get comfortable with that.
Flop.
¡Mira! It’s still a pandemic and mi gente was the worst to be hit in NYC. Many of us watched from home. Coño
Look at the films that are drawing big money right now. Big, epic, action movies that draw younger crowds. Explosions, battles, monsters. Musicals aren’t a big draw right now. This should probably been held until fall/winter.
Greatest Showman started off slow too. I think it’s how musicals work now at the movies.
This isn’t a theater movie. Plus it’s corny as hell. Terribly written
this makes me sad and worried for other musicals, because with the amazing reviews and crazy amount of press, there is not much more they could have done besides get big names. so to that point, why didn't they get arianna grande or something?!?! intheheights intheheightsmovie
Doesn't that make them look like they have poor taste ? Or that there dishonest but I can't think why movie journalist would have an ulterior motive about a film being successful 🤔🤣
Not all of us are ready to go to a theater yet.
Abolish ice
It’s a.....
I intend to see it. But I am not going into a movie theater for the foreseeable future because I am not safe in doing so. I will see it at home.
I watched! I'll buy a ticket tomorrow, but I hope they include the HBOMax views in their audience calculations.
What critics like and what the general audience likes are two totally different things.
Wasn't my favorite musical but was enjoyable to watch....from home on HBO
This headline is what big corporate film industry wants to promote to discourage more “minority” led films. Their measurements of success lacks an incredible amount if factors. Gtfo.
I saw it in the theaters on Friday and loved it, but the projection of a $20 million opening was a bit optimistic for a musical... during a pandemic...that people could watch from home.
Isn’t everyone waiting to see it on the big screen?
It’s just not that good. Needs at least 20 min cut. Hamilton fans will find it just a grade B version of their fave, with bloated story. IMHO
cristimoreano LillyMcBeal LillyMcBeal
People are tired of New York stories.
There's nothing puzzling about it streaming also...I watched it at home and I'm sure plenty of others did too.
I know we are getting vaccinated in record time but everyone is not ready to be indoors, unmasked eating snacks with strangers. Give us a second and leave the movie out of it.
Let’s wait to pain a new release That. Was. Also. Released. On. Streaming.
Many people are watching and rewatching (like me) on HBO Max so this is misleading. Just because we’re not all going back to the theaters to watch it doesn’t mean no one is watching. Go check yourself.
Key word here being “pandemic”.
Maybe Lin Manuel Miranda isn’t as universally loved as we were led to believe. He has nowhere near the widespread appeal as King Kong, Avengers or the monsters of A Quiet Place FactsOfREALPopularity
What about streaming?
Been seeing numerous articles of about accusations colorism and misrepresentation, so i believe that's also a factor...
Honestly, most people stayed home and watched it. I want to know what we’re the HBO Max viewership numbers. 🤔🤔
White critics. Meanwhile Black and Latino folks have been shouting that the movie was problematic. Its lack of authenticity regarding an Afro-Latino community by filling the screen with white and light folks. Y'all never listened . Also no one wants to go to movies just yet.
It’s boring as heck
Change the name it’s body shaming short people
Also available at home….
This is what happens when a film is simultaneously released in theaters and on HBO Max during a pandemic where there's still plenty of people who don't feel comfortable returning to theaters yet.
Why, in the year of our lord 2021, in a pandemic, in a globalized market, in the age of simultaneous streaming releases, are we still doing this stupid thing where we follow the financial results of products released by corporations in US cinemas like they’re sports team scores?
Is that why i keep getting ads of celebs doing the work to promote the movie? 😭
Of course it will have disappointing box office number cause its on HBO max and we are in a pandemic
Told you so! Musical drama is one thing but sung-through musicals? InTheHeights is not Les Mis or Hamilton! No big stars. No familiar songs. 'The New Golden Age of Movie Musicals,' lol. For film critics and Broadway fans, maybe, not the masses!
I’m sure it’s because white middle America did not go to see this movie and the majority of the coast liberals watched it on HBO Max. White middle America of course flocked to the white centric horror/thriller/action films. In the Heights is fantastic.
It's...only Sunday morning?!
Disappoints?! I mean seeing as the demographic the film is targeted to has lost many lives due to COVID and many many others have COVID PTSD/Anxiety… It’s understandable that it may not have done w/e folks consider not disappointing. Its a great film and its a tricky time.
They deserve it. Karma for colorism
Disappointing? C’mon it’s given away on hboMax. Also, it’s going to take a while for people to feel comfortable at the theaters again.
Considering they also put In The Heights on HBOMax it shouldn’t really be much of a surprise
UGH! This does not help. The demographics for this film are not going to go to theaters due to Covid & many have families (cheaper to stream at home). How about you tell us the REAL opening numbers = Box office + HBOMax numbers.
Industry got ahead of themselves believing everything was getting back to normal as all the research has shown since movie theatres closed in March 2020 that older audiences would return much slower than younger audiences and the removal of mask mandate has delayed this even more
Great 🎵 and I loved the movie!
People should rent this movie believe me it's amazing the storyline and the music is superb!! Come on people if you love HamiltontheMusical then you know InTheHeightsMovie InTheHeights is a masterpiece.
👀📽🇩🇴🇵🇷✊🏽
This sucks, In the Heights is a great film that needs to be seen by all.
welp 🤷🏽
Yeah because I'm not taking my kids to a movie theater yet and I watched it at home on HBO Max.
Don’t want to see it
Remember in the old days when studios would have sleeper hits that played through the summer by word of mouth? InTheHeights is not a sequel or a marvel movie. It is a thoroughly entertaining movie that will find a wider audience across the country over time if WB keeps in dist.
HUGE W against the woke movement!! Glad to see Horror films on top again 🍿
I think word of mouth will get out about how great it is. It's entertaining on all levels. The first few minutes are so toe tapping with the music that you have to watch! I thought the cast did a spectacular job and not really a 'musicals' type of fan. (Watched on HBO Max)
Could be bc people have other priorities besides seeing movies in the theatre. Could be bc the economy is crap and people just don't have money to spend on something so frivolous. 🤦🏼♀️
PLEASE warnerbros DO NOT RELEASE DUNE AND MATRIX4 IN HBO 🙏🏻🙏🏻🙏🏻🙏🏻
wbpictures STOP THE MASSACRE WITH DOUBLE RELEASES ON HBO / THEATERS !!!!
I saw it on HBO Max and loved it. (Although I know that doesn't help their box office.)
And hbomax numbers plus the 11 million May be a record? Check the numbers
What do you expect when you make it available on HBO Max to all subscribers This movie is FANTASTIC, and should be experienced in a theatre.
Congratulations, young Hispanic adults! You betrayed you Hispanic roots for too busying watching The freaking Conjuring sequel and beautiful couple in the paranormal world and patiently waiting for Bkack Widow on Disneyplus next month.
Get someone that knows what it means to be Latinx, to write the script next time.
It was too long!!!
This article is disappointing 🙄
Yeah I won't support a wbpictures WarnerMedia film till they make amends with ray8fisher, give us our black superheroes back and fire the toxic execs. DiscoveryIncTV Discovery ATT BoycottWarnerBrothers FireTobyEmmerich
It's 2021, no-one gives a shite about musicals. Stick that rubbish to streaming platforms.
It's an entertaining film, I gave it 3.5 stars, but this day/date premiere is counterintuitive when so much attention is still being paid to box office results, while we're still in a pandemic. I LOVE going to the theater, but I opted to watch ITH at home.
Because we all watched on hbomax - maybe headlines should reflect a new 'box office'
Yeah it’s called “we’re still in a pandemic,” Variety, like
Hamilton disappointed at the box office too. EVERYBODY watched it though. The landscape of entertainment is changing and so will the vocabulary of what constitutes success vs failure
I love everyone’s excuses
It was great
What kind of statement are you attempting by juxtaposing the $11M with critical/audience reaction? The total would've been $40 higher if we had gone to the theater rather than watched it for free on hbomax.
It's going to be a good while until people are going back to movies the way they used to, I think.
Can we please stop having pre-Covid expectations of entertainment at the moment? We haven’t even had any real meaningful time of recovery, yet. You’re dooming future ventures with this unrealistic garbage.
Or, maybe we need to stop judging movies by how well they do at the 'Box Office'
Nobody that lives in the heights are dancing like it's Mr Rogers neighborhood 😂😂
bruceburdock
I didn’t see much promo for it, like barely any virtual interviews or anything? 🤷♀️ I only knew it came out because of some footage of the red carpet premiere.
😂😂
*shrugs*
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