is debuting simultaneously on HBO Max because of the challenges posed by the pandemic. It is impossible to know exactly how much business that is taking away in terms of box office grosses, but the feel-good pic may be more impacted than other genres since musicals often play to older adults, and especially older females. Consumers over 35 are the most reluctant to return to the multiplex, according to NRG surveys. At the same, musicals have a decidedly mixed track record at the office.
The hope now is that glowing reviews and strong exits lead to increased grosses. “We’re incredibly proud of this movie, and hope audiences find it over time,” says Warners president of domestic distribution Jeff Goldstein.
After the AMC Universal experience at noon on Sunday I can understand why people are staying away.
Exhibitors will blame Warner for releasing InTheHeights on HBO Max but the real issue is the ending of the mask mandate as older audiences were always going to take much longer to return to movie theatres than younger audiences
The HBO Max numbers will likely be strong
hello do you think the fact that it costs $0 extra with HBO Max factored into this
John Leguizamo sorely needed in this film
It could have legs. Up to word of mouth now
What tepid about it?
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