. In today’s world, where billions of people are attached to their digital devices watching the very addictive but often useless TikTok content or receiving instant gratification by engaging in meaningless debates about celebrities, scientists need to find creative ways to have their research noticed.
To understand how Altmetric works, I emailed a few questions to Miguel Garcia, Director of Product and Data Analytics Hub at Digital Science and my first question was wether the Altmetric algorithm is open source. My other big question was how does Altmetric count tweets and retweets on X. What if there are many posts from the same account? Miguel’s response was:
Once the press release is issued, share it with the media. Share the resulting news coverage via your social networks and contacts. Many journalists track the popularity of their news articles and giving them several thousand extra views from professional audience and increasing their social following increases the chances that they will cover the next important research paper.Writing a blog post can be longer and more comprehensive than the press release.
So first learning from this exercise - negative publicity helps overall publicity. As long as you are certain that your research results are honest - leave room for criticism and even help expose your paper’s weaknesses. Critics are your greatest Altmetric boosters.
Altmetric Attention Score Popularizing Science Promoting Science Popular Science
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