has undoubtedly revolutionized the beauty industry. What started off as a trend has become a major game-changer for the business, spawning countless K-beauty companies and even prompting non-Korean brands to jump on the bandwagon and attempt their own takes on Seoul-inspired skincare. K-beauty’s popularity shows no sign of stopping, as evidenced by theOne of the first products that helped bring K-beauty to the top of everyone’s Sephora shopping lists was sheet masks.
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