It is a sign of the times that the cost of living crisis has reached the seemingly untouchable televisual mainstay of the celebrity travelogue. It seems Channel 4 is trying to make the whole comedians-on-a-jolly format more palatable by tightening the purse strings.. They are funny and charming and I have no idea what they were thinking with this show, which mangles its budgeting advice to the point of offence.get up to will resemble most people’s idea of a budget holiday.
At this point, the idea of actual frugality has flown out the window but the show persists with money-saving tips that range from the insultingly obvious to just plain insulting. Wilkinson suggests we keep an eye out for money-off vouchers “at libraries and hotels” and advises Googling “discount codes” as though these would be revelations to viewers.
Apparently this whole trip cost £273 per person for four nights, including accommodation, food and entertainment , but if you do fancy following suit, an easy-to-miss line in the credits informs us that prices are correct “as of Summer 2022” so would probably be considerably higher today. It is one thing to poke fun at Ryan’s excesses but in this case, it feels like the show’s makers are simply using the concept of budgeting as a convenient way to put a new spin on a tired genre – a crass move at a time when many viewers can’t afford the holiday they want right now. To present such patronising “advice” is disingenuous and to play it for laughs is tone deaf. As an audience, we have been thoroughly shortchanged.
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