Lawsuit claims Meta hobbled Facebook Watch to help Netflix

Meta allegedly starved its Facebook Watch video service to appease Netflix and sustain its ad monopoly, advertisers suing the biz have claimed. with additional details on February 28, 2022. But discovery letter briefs filed with the court last year were unsealed last week and shed light on some of the claims by the plaintiffs that were only cursorily addressed in the initial complaints.

"This agreement hurt one Facebook product in order to serve the company’s primary goal of protecting its monopoly position in the United States Social Advertising Market, a digital advertising submarket in which Facebook commanded a substantial price premium and worked to maintain its competitive moat through any means at its disposal."

"By 2013, Netflix had begun entering into a series of 'Facebook Extended API' agreements, including a so-called 'Inbox API' agreement that allowed Netflix programmatic access to Facebook’s user’s private message inboxes, in exchange for which Netflix would 'provide to FB a written report every two weeks that shows daily counts of recommendation sends and recipient clicks by interface, initiation surface, and/or implementation variant ,'" Dunne wrote, citing an...

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