'Hedge-fund haute couture': how Rishi Sunak uses clothes to build his brand

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The chancellor’s slick, precise look says he’s here to get the job done – and contrasts starkly with the chaotic presentation of Boris Johnson

The cornerstone of this image is a crisp, slim-fit, brilliantly white shirt that clings to the chest, giving the slight hint of pectoral muscles. Occasionally, the sleeves of the shirt are rolled up with algorithmic symmetry. The Oxford shoes are always flawlessly polished. The ties, which pop with a primary colour, are on the skinny side. It is a pencil-thin look, the sartorial version of an equals sign, which semaphores safety and level-headedness.

 

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He may be king of cool, but my hope is that he stays in his current job! I prefer the guy who's heavier and rough round the edges.

The empty raincoat

So we are are to start judging books by their covers?

He really should be the next leader of the Con Party and the next PM. He knows how to dress, too, as you point out.

He seems future P.M of the UK.

His brand is a “C**T in Sheep’s Clothing”

they're not even nice clothes

Least his wife bought him his apple coffee mug

Fallibilist1 He wears them 🤷‍♂️ What happened to this story 👇

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