and Julie de Libran, as well as young Londoners like Charlotte Knowles, Matty Bovan, Richard Quinn, alongside local icons Marc Jacobs and Sies Marjan. In 18 years working in casting, Anita has watched the scope of her role broaden as the structure of fashion brands has grown bigger and more specialised. ‘You don’t just have the designer now, there’s the stylist, the PR, the marketing, the social, digital – you’ve got all these divisions.
If I can’t deal directly with him, I’m going to respectfully bow out.”’ Long before she was casting models, Anita was a model herself. She was spotted as a child in the early Eighties by Biba founder Barbara Hulanicki and called in for a shoot for Mini Rock, Hulanicki’s kids’ clothing store on the King’s Road. Anita went on to model for knitting patterns, Grattan’s home-shopping catalogue, teen magazines.
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