The new computers and the M3, M3 Pro and M3 Max chips were unveiled at an online event. The 14-inch MacBook Pro laptop will start at US$1,599 and a 16-inch version starts at US$2,499 . The new iMac desktop with the M3 family of chips starts at $1,299.
Apple focused the event on professional users, showing off a new secure screen sharing feature that would let professional users work on their machines from remote locations. Apple said the M3 Max chip was aimed at artificial intelligence developers, who need huge amounts of memory to develop chatbots and other models.
At Apple, the Mac hit US$40.18 billion in revenue for its fiscal 2022, or about 11per cent of its revenue. While that was up 14 per cent from the previous fiscal year, sales this year have slowed along with the rest of the PC industry, which has suffered a post-pandemic slump.
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