has had a long presence in the Malaysian market which goes back to the 1970s when it began marketing the Charade hatchback. It was especially strong in the compact car segment and also had popular 4×4 models. Although its involvement in the establishment of Perodua saw it giving up its passenger vehicle sales in Malaysia, it continued to be active in the light commercial vehicle sector.
The increase in sales also reflected the increased volume in the commercial vehicle segment in 2022, with a total of 78,885 units registered . This was attributed to increased demand as companies began to make vehicle purchases in anticipation of an economic rebound after 2 years of suppressed business activities.
Additionally, DMSB and its authorised dealers around the country maintained a high standard of sales and aftersales support to customers, especially fleet owners. The increasing volume of Daihatsu service intakes was in tandem with steady overall sales in 2022, followed by consistent fleet sales support over the course of 3 years with a comprehensive service retention programmed for fleet customers.
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