Earlier this year, the Danish family owned company announced plans for its first Irish store on Dublin’s Grafton Street.
The planning report stated that"the size, materials and location of the 'lego’ signage is appropriate on the fascia", however,"there are serious reservations" about the proposed mock lego brick cladding to the entrance. The planner's report stated that it is the Council’s view"that these illuminated new fascia panels add unnecessary clutter along the streetscape, would be visually obtrusive and set an undesirable precedent for this type of signage within the Grafton Street Architectural Conservation Area and the Scheme of Special Planning Control for Grafton Street".
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Mock LEGO entrance vetoed for Dublin storeDublin City Council has told toy giant, LEGO that it can't proceed with significant features of its planned new facade to its first ever Irish store. DCC protect the current banal 90's high street facade, forsaking something that is dynamic, engaging & would bring colour to that dead corner. McDonalds & Vodafone plastic signage fine but Lego's iconic, curiosity invoking bricks & images, not so. The city centre is dead on its feet. They should be encouraging retailers, not putting them off. Grafton St is a kip and getting kippier. Literally anything would look better than what’s there already. Since when did DubCityCouncil care about 'architecture and streetscape', the city is a toilet.
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