that it can’t proceed with significant parts of its plans for the facade of its first Irish store.
The new store – previously occupied by Topman – is to feature Lego’s new retail platform which blends physical and digital experiences in an immersive way, and also allow shoppers to create personalised products. Ltd lodged plans with the council to overhaul the shopfront on 41 Grafton Street and these have now been approved. However, the planning authority has vetoed two elements of the scheme.
A computer-generated image of Lego’s plan for the facade for its new store on Grafton Street in Dublin.
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Mock LEGO entrance vetoed for Dublin storeDublin City Council has told toy giant, LEGO that it can't proceed with significant features of its planned new facade to its first ever Irish store. DCC protect the current banal 90's high street facade, forsaking something that is dynamic, engaging & would bring colour to that dead corner. McDonalds & Vodafone plastic signage fine but Lego's iconic, curiosity invoking bricks & images, not so. The city centre is dead on its feet. They should be encouraging retailers, not putting them off. Grafton St is a kip and getting kippier. Literally anything would look better than what’s there already. Since when did DubCityCouncil care about 'architecture and streetscape', the city is a toilet.
Source: RTEbusiness - 🏆 16. / 61 Read more »
Mock LEGO entrance vetoed for Dublin storeDublin City Council has told toy giant, LEGO that it can't proceed with significant features of its planned new facade to its first ever Irish store. DCC protect the current banal 90's high street facade, forsaking something that is dynamic, engaging & would bring colour to that dead corner. McDonalds & Vodafone plastic signage fine but Lego's iconic, curiosity invoking bricks & images, not so. The city centre is dead on its feet. They should be encouraging retailers, not putting them off. Grafton St is a kip and getting kippier. Literally anything would look better than what’s there already. Since when did DubCityCouncil care about 'architecture and streetscape', the city is a toilet.
Source: RTEbusiness - 🏆 16. / 61 Read more »
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