Pay-to-play only works when the value for money is airtight

CALGARY—Once hailed as the antidote to dwindling revenues, particularly for the now-tattered newspaper business, the subscription model is also failing in its promise. Companies with subscription models charge their customers a recurring fee to deliver goods and/or services at a constant rate. These models sell the convenience of continual, uninterrupted access to the customer, and it smooths out monthly or yearly revenue variability for businesses.

After 52 weeks, The Globe and Mail’s year-long introductory price rises to $7.99 per week, which increases our bundle to approximately $59.44 per month. And therein lies the problem: most of us subscribe to more than three streaming services and the bundles are not cheap . The subscription model is that commodification of the attention economy where each good is not competing with rivals within a similar industry, they are competing for time across all leisure-based industries.

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