'A little wacky': Tim Hortons to stage theatrical production called 'The Last Timbit'

But perhaps its biggest surprise will come this summer, on the heels of its 60th anniversary on May 17, when it enters a realm so unexpected for a fast-food giant that even its executives expect some people’s first reactions to be, “What?!”

Among their first calls was Michael Rubinoff, a Toronto lawyer and theatre producer who turned the story of passengers on planes diverted to Gander, Nfld. after the 9/11 attacks in New York into hit musical "Come From Away." “The Tims logo is on one of the backdrops in 'The Book of Mormon' that people don’t realize and of course, in the musical I’m involved in, 'Come From Away,' Tims plays a really important part,” Rubinoff said.

Most were surprised Tims, which is spending the year focused on expanding its afternoon and evening sales, was behind the play. Once they saw the calibre of theatrical talent on board, they realized "this is going to be something that they're excited to attach themselves to," Rubinoff said. He's approaching the project with the same seriousness as he does any other theatrical production. There's been months of perfecting the script and table reads and soon, rehearsals will begin."These songs have been on loop. I am telling you I can't sleep without hearing the songs," he said. "I wake up hearing the song, so I know that it's a great sign."

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