In the last year, Tim Hortons has treated cottaging Canadians to a boat drivethru, revived its beloved Dutchie doughnut and launched flatbread pizzas.
The production is loosely based on a 2010 snowstorm that was so bad, drivers on a highway east of Sarnia, Ont., were forced to hunker down in cars and others had to wait out the inclement weather at a local Tim Hortons.Turning the story into a theatrical production was the brainchild ofGut, a marketing firm Tims hired to help it conjure up a way to celebrate its milestone year.
Rubinoff wasn’t fazedby the unlikely caller. Though many would assume he was shocked to hear a fast-food brand wanted to jump into theatre, he didn’t find it unusual because “Tims has been part of Broadway for many years.” The cast features Stratford and Shaw festival regulars Andrew Broderick and DeAnn deGruijter, as well as Broadway stars Kimberly-Ann Truong, Jake Epstein and Chilina Kennedy.
"We only get better and we only strengthen those skills when we have the opportunities to actually do the thing, and this is the opportunity to do the thing," he said.
Michael Rubinoff Timbit Theatrical Production Toronto
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