'The Last Timbit': Tim Hortons musical coming to Toronto

Theatre producer Michael Rubinoff poses alongside Tim Hortons executive Hope Bagozzi at the Elgin Theatre in Toronto, Tuesday, April 9, 2024. Tim Hortons is set to take centre stage with a new theatrical production. The fast-food chain says 'The Last Timbit' will debut at the Elgin and Winter Garden Theatre in Toronto this June. THE CANADIAN PRESS/Cole Burston

The production is loosely based on a 2010 snowstorm that was so bad, drivers on a highway east of Sarnia, Ont., were forced to hunker down in cars and others had to wait out the inclement weather at a local Tim Hortons. Among their first calls was Michael Rubinoff, a Toronto lawyer and theatre producer who turned the story of passengers on planes diverted to Gander, Nfld. after the 9/11 attacks in New York into hit musical "Come From Away."

“The Tims logo is on one of the backdrops in 'The Book of Mormon' that people don’t realize and of course, in the musical I’m involved in, 'Come From Away,' Tims plays a really important part,” Rubinoff said. Most were surprised Tims, which is spending the year focused on expanding its afternoon and evening sales, was behind the play. Once they saw the calibre of theatrical talent on board, they realized "this is going to be something that they're excited to attach themselves to," Rubinoff said.

He's approaching the project with the same seriousness as he does any other theatrical production. There's been months of perfecting the script and table reads and soon, rehearsals will begin."These songs have been on loop. I am telling you I can't sleep without hearing the songs," he said. "I wake up hearing the song, so I know that it's a great sign."

Canada Latest News, Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

‘A little wacky’: Tim Hortons to stage theatrical production called The Last TimbitThe production is loosely based on a 2010 snowstorm that was so bad, drivers on a highway east of Sarnia, Ont., were forced to hunker down in cars and others had to wait out the weather at a local Tim Hortons
Source: globeandmail - 🏆 5. / 92 Read more »

'A little wacky': Tim Hortons to stage theatrical production called 'The Last Timbit'In the last year, Tim Hortons has treated cottaging Canadians to a boat drivethru, revived its beloved Dutchie doughnut and launched flatbread pizzas.
Source: BNNBloomberg - 🏆 83. / 50 Read more »

'A little wacky': Tim Hortons to stage theatrical production called 'The Last Timbit'In the last year, Tim Hortons has treated cottaging Canadians to a boat drivethru, revived its beloved Dutchie doughnut and launched flatbread pizzas.
Source: SooToday - 🏆 8. / 85 Read more »

'A little wacky': Tim Hortons to stage theatrical production called 'The Last Timbit'In the last year, Tim Hortons has treated cottaging Canadians to a boat drivethru, revived its beloved Dutchie doughnut and launched flatbread pizzas. But...
Source: YahooFinanceCA - 🏆 47. / 63 Read more »

Roll Up to Win confusion: Cape Bretoners disappointed after Tim Hortons email mistakeExplore stories from Atlantic Canada.
Source: SaltWire Network - 🏆 45. / 63 Read more »

Roll Up to Win confusion: Cape Bretoners disappointed after Tim Hortons email mistakeExplore stories from Atlantic Canada.
Source: SaltWire Network - 🏆 45. / 63 Read more »