'The Last Timbit': Tim Hortons musical coming to Toronto

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In the last year, Tim Hortons has treated cottaging Canadians to a boat drivethru, revived its beloved Dutchie doughnut and launched flatbread pizzas. But perhaps its biggest surprise will come this summer.

Theatre producer Michael Rubinoff poses alongside Tim Hortons executive Hope Bagozzi at the Elgin Theatre in Toronto, Tuesday, April 9, 2024. Tim Hortons is set to take centre stage with a new theatrical production. The fast-food chain says 'The Last Timbit' will debut at the Elgin and Winter Garden Theatre in Toronto this June.

Turning the story into a theatrical production was the brainchild of Gut, a marketing firm Tims hired to help it conjure up a way to celebrate its milestone year. Rubinoff wasn’t fazed by the unlikely caller. Though many would assume he was shocked to hear a fast-food brand wanted to jump into theatre, he didn’t find it unusual because “Tims has been part of Broadway for many years.”

Most were surprised Tims, which is spending the year focused on expanding its afternoon and evening sales, was behind the play. Once they saw the calibre of theatrical talent on board, they realized "this is going to be something that they're excited to attach themselves to," Rubinoff said. While he doesn't want to give away too many hints about the tunes or the play's plot, he said at the core of the storyline is a mother and daughter impacted by the storm.

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