David Jones has unveiled its international and Australian designer womenswear floor as part of the $200-million redevelopment of the department store's Sydney flagship.David Jones head of womenswear Bridget Veals with Carla Zampatti on the new womenswear designer floor.
The 3500-square-metre floor is the fifth floor to open as part of the redevelopment and features bespoke store-in-store concepts from the fashion brands. "I think it's really impressive that you can kind of walk into each brand's 'world' and then step out and go into the next one. It's a really challenging thing to [pull off]," she says.For Freeman-Topper, who will next month show Camilla and Marc's new collection at New York and Paris fashion weeks, says the David Jones in-store experience will immediately "give you an idea of what the Camilla and Marc brand represents.
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