MIFF audience numbers way up as digital-only festival proves a huge hit

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COVID19 forced the Melbourne International Film Festival online and it has proven to be a big winner. MIFF2020 MIFFofficial

Having to supply their own choc-tops has been no deterrent to viewers of the first online-only Melbourne International Film Festival, with the audience for this year's reduced offering way up on last year's IRL version.was a much smaller beast than MIFF 2019, which offered close to 400 films. But with 205,000 streams and an estimated 307,500 views , "attendance" for this year's online-only festival is up significantly from last year's 190,000.

Long-time festival-goer Rosemary Forbes has certainly been doing her bit to boost the result. The 72-year-old retired HR specialist is on a mission to watch every single film in this year's program. On Saturday alone, she watched seven."They've been adding some content though, which is setting me a bit of a challenge I'm afraid. They've just added three more films that I'll need to fit in.

"I used to take annual leave for the duration," she says. "I'd typically watch about 80 to 85 films." Stepping it up this year seemed the natural thing to do. "Let's face it, it's isolation," she says. "What else am I going to do?" Watching so many films so close together does pose certain challenges, she concedes. "I often forget the names of films, and if you ask me about specific plot points a week down the track I'd probably say, 'I'm not sure exactly'. It's the look of the film, the craft of the cinematographer, the direction that I remember."

 

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