Canva has designs on the pros following its largest ever acquisition

Australian start-up darling Canva has made its largest acquisition to date, targeting professional designers with the takeover of Photoshop rival Affinity for an undisclosed sum.

“The product is so high performance, and we were so excited when we made the first trip to Nottingham. Products aside, the people are probably the more important part, having met some of their key engineers, their creative director, their finance director, and of course Ash who is CEO. We think Affinity is a real secret weapon a lot of people haven’t discovered before.”

“Canva’s commitment to empowering everyone to create aligns perfectly with those values. We couldn’t be more excited about becoming part of the Canva family and can’t wait to see what we will achieve together.” “It’s definitely our largest acquisition both in terms of price and also headcount. It’s the largest team we have absorbed but it will still be running pretty independently. We don’t want to change the magic sauce that it already has, it’s more about one plus one equals 10.”

Source: News Formal (newsformal.com)

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