Rihanna teams up with LVMH to launch luxury fashion brand

PARIS - Pop idol Rihanna said Friday that she will team up with French luxury giant LVMH to launch her own luxury fashion brand in spring, becoming the first black women to head up a house for the firm.

"I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together."thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH https://t.co/6ToY8MkDQB pic.twitter.com/Q9eF35576T

Fashion insiders say the first creations for Rihanna's new line are likely to be unveiled later this month."It is millennials who are driving growth in the luxury market," he told AFP. Her Fenty Beauty operation - which is also involved a hook-up with LVMH - racked up sales of more than $100 million within weeks of its 2016 launch.

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