In this file photo taken on May 20, 2021, a Microsoft logo adorns a building in Chevy Chase, MarylandNEW YORK - Microsoft's $69 billion deal to buy video game powerhouse Activision Blizzard is expected to win out with regulators despite vows in Europe and the United States to rein in tech titans.
Microsoft chief executive Satya Nadella"saw a window to make a major bet on consumers while others are caught in the regulatory spotlight and could not go after an asset like this," Ives added. The deal will bring some of the world's most famous games into Microsoft's possession, including"Call of Duty","Candy Crush" and"Warcraft", and make it the third-largest gaming company in the world, behind only Sony and Tencent.
"While the acquisition is big, Microsoft does not become the largest gaming company so it is hard to talk about monopolistic behavior," Creative Strategies principal analyst Carolina Milanesi said of how regulators could view the merger.Microsoft merging game, cloud computing, and software as part of a push in the metaverse would also make it a rival to Meta, which renamed the company from Facebook in tribute to such immersive, virtual worlds being the future.
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