founder of Joffe Associates who would later play a pivotal role in the launch of South Africa’s mobile industry, began her IT career writing machine code on an ICL mainframe.to South Africa in the early 1980s , has a storied career going all the way back to the late 1950s.
Indeed, one of the first projects in which she was involved was developing the very first computerised payroll system for the SA Railways .interview series, Joffe tells TechCentral editor Duncan McLeod about her early career, what led to her striking out on her own with Joffe Associates, and how she eventually became marketing director for Vodacom during its start-up years.
What many people might not know about Joffe is that she even had a stint as a technology writer at one point in her career, writing a column for FinanceWeek, a now-defunct business magazine.Her time as a saleswoman for HP selling pocket calculators and how that led to her securing an HP dealership and the formation of Joffe Associates;
The launch by Joffe Associates of the IBM PC in South Africa and Joffe’s clashes with local IBM management at the time;The Vodacom opportunity and what was involved in lauching South Africa’s first mobile operator;Joffe, who succeeded in a male-dominated industry, went on to become a founding member of Nozala Investments. She has also served on the boards of various organisations, including the CSIR, Datacentrix and a number of non-profit organisations.
Don’t miss this fascinating interview with a pioneering figure in South Africa’s IT industry – and a true legend of the sector.
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