In 2012, the black middle class in the country saw significant growth, with the UCT researchers indicating that it had outpaced the white middle class for the first time. The latest report reflects on its significant and continued rise.
The key driver behind the research was to assess the contradiction in various reports of the middle class in South Africa both struggling and thriving in different contexts. The black middle class, in particular, is not afforded nuance within this narrative, the researchers said. “We are now seeing more and more second-generation black middle class families emerging, more children are being born middle class. So, the parenting experience is also different. There are also changes in identity,” the researchers said.
Travel wasn’t a strong part of the narrative 10 to 15 years ago either, but the researchers said this was increasingly noticed as a feature where this segment was using their spending power.
a fine perspective. however, it doesn’t dive deep into the entrepreneurial side of it nor does it speak to the current asset base it holds.
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