Facebook fails to curb the spread of hate speech in Ethiopia - The Mail & Guardian

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Facebook fails to curb the spread of hate speech in Ethiopia: Most of Facebook’s features are designed to maximise meaningful social Interaction, which means the algorithm promotes extreme content

The ContinentThe documents are drawn largely from the civic integrity unit and Facebook’s internal workplace forum.They paint a damning picture of a company that understands how dangerous its platform can be but which has repeatedly failed to take actions to make it safer, especially outside of the US.

And, from another leaked document: “It’s no secret Facebook’s growth-first approach to product development leads us to ship risky features.” In other words: it appears that the prevalence of hate speech and disinformation on Facebook is not a bug. It’s a feature.There are, broadly, two ways in which Facebook can tackle this problem. The first is by tweaking the way Facebook works, to make it harder for people to share problematic content.

In a briefing with the civic integrity team, the notes of which are among the leaked documents, Facebook chief executive Mark Zuckerberg makes his position clear, directing the team not to go ahead with any changes “if there was a material trade-off with MSI impact”. Mark Zuckerberg showing his ‘metaverse’ avatar during Connect 2021 Facebook. The social media app has been used to spread hate speech and violence.

“You have to have people who are following, investigating and understanding the context very clearly, like journalists. However, the social media platforms working on this don’t seem to have that.” But even more explicit posts by other prominent figures have remained online. Berhan Taye, a digital rights researcher and activist, personally reported one post by media personality Mesay Mekonnen, which called for all Tigrayans to be placed in concentration camps.

 

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