– Boity addresses R595 to R60 shocking price drop on her perfume line

The media personality launched her fragrance line, Boity Pink Sapphire Eau de parfum, in 2020 in collaboration with Halo Heritage. At the time, a 100ml bottle retailed for about R1 495.

On Thursday, a social media user took to X to post a picture showing that Boity’s perfume currently retails at R60. “This Boity perfume moved from R595 to R60. I wish she could have promoted it more like how Bonang promotes BNG and engages with her clients on the timeline,” Aphelele Jody wrote.WATCH: ‘From small room in Alex to 11000 sqm facility’ – sneaker brand’s remarkable Journeyafter the launch of Boity Pink Sapphire, Boity said the fragrance line was her passion project and something she’s always wanted to do.

“I’ve always loved perfume, and I knew I wanted my own. I started with deodorant, and when that took off, this was the next step in the process.”“Now more than ever, black women have started embracing their natural hair. But it didn’t come without struggle. Falling in love with our natural hair is a journey for many black women.

“Being a brand designed for powerful, modern African queens, a collaboration with Halo Heritage just felt like a natural fit,” she said, at the time.‘I’ll never allow this nonsense’ − Gayton McKenzie on councillor allegedly ‘trying to stop EFF Town Hall rally’WATCH: ‘From small room in Alex to 11000 sqm facility’ – sneaker brand’s remarkable Journey

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